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emily a. woodruff

emily a. woodruff

branding and design for women by women.

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Tag: amazon

Branding, Logos

Famous Logos With Hidden Meanings

May 10, 2022May 10, 2022 Emily Woodruff

Take a look at some of these well-known, famous logos as we dissect some of their hidden meanings! I love creating new logos and working with new businesses to develop their brand, but can admit, I have never hidden imagery into logos thus far. Seeing these simple, yet very complex, logos portray the mission of their businesses is inspiring and something I look forward to pursuing in future designs.

1- FedEx

The space between E and X creates a hidden arrow, which represents their commitment to speed & precision.

2- Amazon

These smiling packages are well known, but have you noticed their play on having everything “From A to Z, along with a smile”

3-Quiksilver

Quiksilver based their logo off of the famous print, “The Great Wave of Kangawa”

4- Levi‘s

Does the scallop at the bottom remind you of anything? The shape of the pockets on a pair of Levi’s, perhaps?

5- Cisco

The Golden Gate Bridge is represented in the lines throughout this logo, which was part of the founders inspiration as they drove into the city to register their company.

6- Pittsburgh Zoo

This isn’t an ink blot test: What do you see first? The tree or the chimp + lioness?

7- Yoga Australia

The white space created from the yogi connecting her foot with her hand creates the shape of Australia

8- Baskin Robbins

Baskin Robbins is known for their 31 flavors of ice cream, the B & R include “31” in their typography

9- My personal favorite- The Guild of Food Writers

A play on words, the white space creates a spoon and the black is the tip of an ink pen!

10-Ed’s Electric

A plug and socket, creating an ‘E’ in the middle

Which are your favorites? Have you seen any other famous logos with hidden meanings?

Tagged amazon, baskin robbins, branding, cisco, design, digital, digital art, eds electric, fedex, levi, logo, logo design, pittsburgh zoo, quiksilver, small business, small business logo design, the guild of food writers, yoga australiaLeave a comment
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