Branding, Q & A, Small Business

12 Tips to Better Smartphone Photography

Moving into 2022, smartphone photography is increasingly becoming more popular for small business owners, bloggers, creatives, photographers and even consumers. This is due to the ease of access and efficiency from start to finish! With so many editing capabilities, photo apps and social media platforms to share on, it is easily accessible for all users. Many smartphones now have cameras with high quality cameras, which gives you the ability to snap your images anywhere at anytime. These tips are useful for both Android and iPhone platforms.

IDENTIFY YOUR SUBJECT

Before you begin shooting, make sure you are aware of what exactly you are wanting to capture. Sometimes, photos happen on the fly, others are strategically planned. Be sure to keep your main object in focus and clearly displayed.

COMPOSITION 101

Learning composition is essential to any level of photographic expertise. The method in which you arrange your photo will result in the impact of your frame. Learn the basics of composition and experiment until you know what suits your brand best! What works for some will not always work for other brands.

SIMPLICITY IS KEY

Don’t overthink your photo, sometimes less IS truly more. Creatives around the globe will remind you that white space = good space, though our consumer brains don’t always agree with that. The use of negative space and minimalist details can allow your brain to hone in on the specific details you have included and will make a quicker response to your message without complicating it.

USE AVAILABLE LIGHT

Lighting can be tricky when shooting on the scene, so having an off-camera flash or shooting at the “golden hour” can be ideal! If these aren’t options, utilize the lighting that is already available in the setting you are shooting. Available light can include natural lighting, artificial lighting or the perfect combination of both. Play with shadows and have fun while you create! It is equally important to continue to do research on lighting.

DON’T ZOOM

When using your smartphone, resist the urge to pinch in and zoom in on the image- the quality of your end image takes a big hit and the resolution suffers when zooming. Take a step or two IN after taking your first shot and allow yourself to have a different range for your focal length. Most smartphones have the capability of utilizing clip-on lenses, which can be helpful in this case, too!

UTILIZE PROPS

Props are a great way to include your personality into your photoshoots and they also add to styled shoots. Be sure to pay attention to your surroundings and look for things like: outlets, cords, animals doing silly things in the background, antennas poking out, etc. Utilizing props can look like a color-coordinated photoshoot or all-one-subject. They are a great way to fuel your creative brain!

EXPERIMENT WITH SETTINGS

Don’t just live in auto! Most smartphones have an advanced tab that allows you to manipulate the starting point for your photos. If your phone doesn’t come with this, don’t worry- there are tons available for FREE in the app stores.

USE A TRIPOD

I cannot stress this enough: USE THE TRIPOD. They are essential for long-exposure shots and when doing flat lays, so you aren’t hunched over throughout all of your set changes. They also completely remove shutter shake from the list of things that can go wrong in a photo shoot. USE. THE. TRIPOD.

USE PRESETS

Find your style and save it. Take a screen shot of the settings used on your most-clicked images. These are the images that convert! Using the same style in your photos will help emphasize your brand and image, which is important in developing your business. You can download free presets and filters for multiple editing platforms, or you can grab mine for lightroom here.

BACKUP YOUR PHOTOS

As most of us know, smartphones can be corrupted, crash, get damaged, or worse- lost, and in an instant, our hard work is GONE. Backing up to cloud and hard drive locations, frequently, will ensure that your photos are safe and sound when you get back up and running. Most of the time, you can utilize your backups from multiple platforms and access from varying locations!

BOOK A COACHING SESSION

Shameless plug. My name is Emily and I’m a professional portrait photographer. I have owned my business for over 10 years and would LOVE to chat with you about how to better your product photos or take on the task for you, if this seems overwhelming! If you’ve got your photos and are ready for the next step, give me a call and we can build your plan to success!

I hope that this was helpful to you as you dig into taking better smartphone photography your small business. Until next time,

Emily

Q & A, Uncategorized

[family photo planning]

Happy Fall, everyone!
I JUST posted my upcoming Fall Mini sessions yesterday over here  and cannot wait to get moving with them. Fall is such a FUN time of year! My favorite is to watch the colors change- I can’t get enough of the oranges, yellows and reds! While we are gearing up for our Fall Minis, I thought about some of the questions that I receive.. over and over and over again with family photos: What do we wear?! And I thought I’d break that down for you!
Q: What colors do we choose?
A: Match your scenery. No, I don’t mean show up in a shirt with clouds embroidered on- but I mean think about the season you are in- if it’s summer, bright and bold is more common and fits better. If it’s fall, earth tones are a great option. Here’s a good palette for fall:
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Q: How much do we match?
A: As much as you want 😉
My favorite thing is to tell families to pick 1-3 colors and to have everyone wear their own variety of those selected. In the palette above, you could choose any segment of colors and pick a few of your favorites. I LOVE it when there is a variety! Here’s my family’s photos from 2018- All in blue, but sporting styles that fit our own bodies and personalities. DSC_1058.jpg
Q: WHERE do we shop?!
A: I suggest you find a store that can accommodate the WHOLE family, so you don’t have to drive all around town for one photo! OR shop online. You can find one staple item online and use it while you shop for your other family members. If you are wanting to match perfectly, MAKE SURE you pay attention to the actual color name. If it’s called “Cobalt Blue”, go to that website’s search bar and input “Cobalt Blue” and everything in the store’s inventory that includes that color will populate! It makes shopping EASY. It doesn’t always populate as the “main” color in the item, but will help to keep that color constant and tie it all together.
If you have a larger family like me (the photo above is missing at least 3 people…), you may need to choose 2 or 3 colors like we talked about before 🙂
Last but not least- buy a lot. Buy all things Cobalt Blue and take them home with you. Spend extra. Try them all on, mix up the outfits and keep them on hand until your shoot is OVER… that way, last minute changes can be made, an impromptu outfit change can occur.. and then return the unused items!
Q: Where do we book?
A: Well, since you ask… shoot me an e-mail at emilywoodruffphotography@gmail.com to set up your session!


I hope this was helpful! Keep the questions coming my way!
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