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Branding, Logos, Small Business

Top 3 Things to do on a Discovery Call

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It’s totally normal to feel anxious or nervous before you jump on a Discovery call, but it doesn’t have to be your normal! In this virtual day and age we are living in, it has become commonplace to be a part of a discovery call more frequently than ever before. Once you are camera ready, here’s my top 3 tips on how to exude confidence during your discovery call and help you land your next client!

The most important tip to start with is this: Be confident.  
Easier said than done though, right?  


While I wish I could speak light into your life and pump you up before every call you make, here are some things that YOU can do to make sure you are prepared to take on the call and portray confidence & professionalism:  

1- Use Google Docs

Google Docs is a great, FREE resource available to anyone with a Gmail account.
-Take notes throughout the call and make special note of these questions: What did you learn about the company or client through your call? What are some recommendations for the company that you can make after reviewing their proposal or portfolio?
-Keep record of their website, social media links and any specific job details they may have mentioned

2- Prepare Questions Ahead of Time

-Ask how they prefer to communicate- this can be a HUGE gain on your end if you start communication with them in THEIR favorite method
-What goals they have by bringing you + your company onto their team
-Who your direct contact will be for the project

3- Positivity

-Remember: It’s just two people (or three?) talking to each other. No pressure here.
-If it doesn’t end in a signed contract, reference the call as a learning experience and evaluate how you can present your business better on the next one. Then shake it off and move on to the next one.

That’s it! These are my top 3 tips for your next Discovery call! Land your new, potential client, review these steps to be as prepared as possible, smile, and dig in. Your confidence will grow with every call and soon, you’ll be teaching others how to handle Discovery Calls with THEIR clients.  


xoxo,  

Emily
all-inclusive branding & web design and development as well as SEO Optimization, Facebook Ad Strategizing, Email Marketing, Copywriting and Funnel Building.

P.S. Are you ready to level up your marketing for your business? Schedule a Branding Photoshoot with me in May or June and save 10% on your overall session cost. Shoot me an e-mail here to book.

Branding, Small Business

E-Mail Course: Repurposing Your Content

E-Mail course: Repurposing your content! Say goodbye to stressing over new posts for social media with Emily A Woodruff

E-Mail Course: Repurposing Your Content!

Do you have a blog on your website? Are you tired of trying to come up with social media posts for every item you create? Tired of spending hours each week with new pins, Instagram posts, Facebook posts and more while also maintaining an active presence on the web, for instance? Look no further, I have created an exclusive e-mail course: Repurposing Your Content which will teach you how to leverage your content by creating everything you need in minutes. By creating multiple posts with one piece of content, you’ll be able to maximize the visibility of your business digitally! Sign up today!

With this FREE four-day E-mail Course: Repurposing Your Content, we’re going to cover how to create multiple social media posts from a single piece of content.

But we’re going to go way beyond just the “how.” We’ll discuss how you can repurpose (republish) your content into multiple formats with added value so you can get more reach and avoid duplication of effort in your business. This FREE e-mail course is PERFECT for small business owners who are trying to do it all on their own.

I’m excited to share with you my new course Repurposing Your Content – Make the Most of What You Have! In this FREE 4-day e-mail course I’ll give you the tools and strategies to repurpose your content once and it appears in multiple places without any extra time or effort on your part. Don’t wait! It’s filling up fast! All it takes to sign up is leaving your e-mail address on the form below and I’ll reach out to you soon.

Upon completion of the course, there is an extra special discount exclusive to this class only!

What are you looking most forward to learning through this short e-mail course? Leave a comment below, I’d love to connect more with you and your business.

xoxo,

Emily

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Branding, Q & A, Small Business

12 Tips to Better Smartphone Photography

Moving into 2022, smartphone photography is increasingly becoming more popular for small business owners, bloggers, creatives, photographers and even consumers. This is due to the ease of access and efficiency from start to finish! With so many editing capabilities, photo apps and social media platforms to share on, it is easily accessible for all users. Many smartphones now have cameras with high quality cameras, which gives you the ability to snap your images anywhere at anytime. These tips are useful for both Android and iPhone platforms.

IDENTIFY YOUR SUBJECT

Before you begin shooting, make sure you are aware of what exactly you are wanting to capture. Sometimes, photos happen on the fly, others are strategically planned. Be sure to keep your main object in focus and clearly displayed.

COMPOSITION 101

Learning composition is essential to any level of photographic expertise. The method in which you arrange your photo will result in the impact of your frame. Learn the basics of composition and experiment until you know what suits your brand best! What works for some will not always work for other brands.

SIMPLICITY IS KEY

Don’t overthink your photo, sometimes less IS truly more. Creatives around the globe will remind you that white space = good space, though our consumer brains don’t always agree with that. The use of negative space and minimalist details can allow your brain to hone in on the specific details you have included and will make a quicker response to your message without complicating it.

USE AVAILABLE LIGHT

Lighting can be tricky when shooting on the scene, so having an off-camera flash or shooting at the “golden hour” can be ideal! If these aren’t options, utilize the lighting that is already available in the setting you are shooting. Available light can include natural lighting, artificial lighting or the perfect combination of both. Play with shadows and have fun while you create! It is equally important to continue to do research on lighting.

DON’T ZOOM

When using your smartphone, resist the urge to pinch in and zoom in on the image- the quality of your end image takes a big hit and the resolution suffers when zooming. Take a step or two IN after taking your first shot and allow yourself to have a different range for your focal length. Most smartphones have the capability of utilizing clip-on lenses, which can be helpful in this case, too!

UTILIZE PROPS

Props are a great way to include your personality into your photoshoots and they also add to styled shoots. Be sure to pay attention to your surroundings and look for things like: outlets, cords, animals doing silly things in the background, antennas poking out, etc. Utilizing props can look like a color-coordinated photoshoot or all-one-subject. They are a great way to fuel your creative brain!

EXPERIMENT WITH SETTINGS

Don’t just live in auto! Most smartphones have an advanced tab that allows you to manipulate the starting point for your photos. If your phone doesn’t come with this, don’t worry- there are tons available for FREE in the app stores.

USE A TRIPOD

I cannot stress this enough: USE THE TRIPOD. They are essential for long-exposure shots and when doing flat lays, so you aren’t hunched over throughout all of your set changes. They also completely remove shutter shake from the list of things that can go wrong in a photo shoot. USE. THE. TRIPOD.

USE PRESETS

Find your style and save it. Take a screen shot of the settings used on your most-clicked images. These are the images that convert! Using the same style in your photos will help emphasize your brand and image, which is important in developing your business. You can download free presets and filters for multiple editing platforms, or you can grab mine for lightroom here.

BACKUP YOUR PHOTOS

As most of us know, smartphones can be corrupted, crash, get damaged, or worse- lost, and in an instant, our hard work is GONE. Backing up to cloud and hard drive locations, frequently, will ensure that your photos are safe and sound when you get back up and running. Most of the time, you can utilize your backups from multiple platforms and access from varying locations!

BOOK A COACHING SESSION

Shameless plug. My name is Emily and I’m a professional portrait photographer. I have owned my business for over 10 years and would LOVE to chat with you about how to better your product photos or take on the task for you, if this seems overwhelming! If you’ve got your photos and are ready for the next step, give me a call and we can build your plan to success!

I hope that this was helpful to you as you dig into taking better smartphone photography your small business. Until next time,

Emily

Downloads, Family, Wedding

Easter Printables & Portraits!

Easter is one of the most popular celebrations in the US. That’s because it’s a celebration with a backbone – that backbone being the beautiful universal story of Jesus’ resurrection from the dead. And yet, it’s a celebration filled with sweets and pastels and outdoor activities. Which means we get to spend time with people whose company we love and enjoy ourselves all at the same time! It doesn’t get much better than that!

Below, you’ll find printable backgrounds and designs that will help keep the kiddos entertained while they wait for the Easter Bunny to arrive! The designs are so adorable and can be put together in a frame as a keepsake when Easter is over! I have several other designs that are perfect for decorating your home on Easter. Find all of them in the shop by clicking on the link below!

Have you been looking for an Easter gift that is unforgettable? Look no further and get those personalized Easter Printables or Minimalist Portraits while they last! I had the honor of spending time one-on-one with a child recently and was even allowed to take his sweet little portrait. As I was creating his portraits, I was reminded of how much fun it is to see a perfect, cute little kid grow up. Just like watching one of my nephews or nieces on Facebook where every new post is accompanied with a tale about how “big” this person has suddenly become. As you create your own portrait keep in mind that I do have blank, non-personalized Easter Printables available for those who wish to create their own “story” with their children.

DO YOU HAVE A PINTEREST ACCOUNT? If so, I’d love for you to follow EWP Design Co on Pinterest. It takes only seconds to sign up and then you can Pin my items straight onto your personal boards. This simple, FREE action will help my designs be seen by more viewers and well as help bring traffic back to my site. Besides if you do decide to purchase one of my items (Easter Printables, Minimalist Portraits or Digital Art) this is a great way to remember where you saw them! You can help me build a larger following on social media sites like Pinterest, Facebook, Twitter and Instagram by Repinning my prints to your personal boards – it only takes a few minutes and you can do it from your computer, phone or tablet. This won’t cost you a thing!

Breathe just a bit, and be still. Take a moment to look around at the world you inhabit. Is it beautiful? Does it make you happy? A moment of reflection reminds us to live more simply. And that’s exactly what I’m doing in my shop. Simplicity is beauty, no matter how many elements are on the page.

Bible Study, Downloads, Planners

Bible Journal Planner

As someone who loves organization in my own, personal life- my prayer life is always looking for more order. I find myself jotting prayer requests on sticky notes, planners, notes in my phone, anywhere I can find- because I never have kept a planner designated for them altogether. That changes today!

This resource is a great way to help you stay connected, organized and on task when it comes to your personal bible study.

Here’s what’s included:

14 beautifully designed Bible Journal pages:

-Old Testament Bible Reading Tracker
-New Testament Bible Reading Tracker
-(3) Sermon Notes pages
-(2) Prayer Journal pages
-(1) Verses to Remember page
-(1) Notes Page
-(1) Bible Study page

You will also need Acrobat Reader to open and print this file.
You can download the free Acrobat Reader at the official site of Adobe:
https://acrobat.adobe.com/us/en/acrobat/pdf-reader.html

****Please Note: This is a DIGITAL product. NO PHYSICAL item will be sent to you.****

It is also important to note that the color of this product may slightly vary depending on the type of printer used.

Get yours here today.

Downloads, Giveaways, The Homestead, Uncategorized

[vision planner]

If you’re like me, you need to see, touch, write-out, and basically use all five senses when you make a decision. I LOVE vision planners for that reason- they help my ideas come to life! Whether it’s a design in my house, a plan for a photoshoot, heck, even my weekend plans- they help keep me organized, which is why I am SO excited to share this new Vision Planner with you today!

Vision planners are AMAZING resources for manifesting what you are seeking in life- big or small. I believe that there are many different types of vision boards and they truly are an item that, if used well and often, can be so beneficial!

So don’t wait! Grab your FREE Vision Planner HERE!

Comment below and let me know you grabbed one! Enjoy!

xo, emily

Uncategorized

NEW- Canva E-Book Templates!

Create an easy to use E-Book with this Canva Template! This design is perfect for bloggers, influencers, and those who are ready to take their business to the next level! Simply upload to canva, edit text and photos and you are ready to go! No need to stress about the design element, just plug and play with the new 9-page Boho E-Book Template by EWP.

Uncategorized

NEW! -EWP Presets

Create stunning photos with one-click, easy to use photo filters! With the addition of the EWP Preset Suite, you’ll be one-click away from beautifully enhanced photos using Adobe Lightroom! Purchase individually or grab all four, this Suite is perfect for bloggers, influencers, or those just wanting to make their everyday photos liven up! Simply tap and drag sliders to adjust light and color, apply photo filters for pictures and more from anywhere you can access Lightroom. Breathe life into your photo editing with these unique photography tools.

Each preset is fully adjustable and customizable. Increase or decrease slider of tint Play around with exposure and highlights. All results from this Suite works differently with each image, based on colors, tones, lighting etc. of the original image. After applying the presets, make sure to play around with temperature, exposure, contrast, highlights, shadows, whites and blacks to achieve the perfect result.

Due to the nature of the product – Digital Download – all sales are final. Please read all product information carefully before making a purchase. We are always available to answer any questions you may have regarding the listing prior to purchase.

TERMS OF USE:

The EWP Preset Suite is available for personal and commercial use, however, is not available for reselling.

Please feel free to contact us with any questions you may have and we will be sure to get back to you promptly.